Project topics in marketing
For Complete Materials on any of all these topics CLICK ME
The editorial team has suggested some cutting edge topics in marketing for students and research personnel.....
Uncovering Customer Profitability Segments for Business Customers
Service Business Development in Small- to Medium-Sized Equipment Manufacturers
Customer Relationship Management (CRM)'s Impact on B to B Sales Professionals' Collaboration and Sales Performance
Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents
Channel Management Through Selective Announcement of Reward and Punishment Decisions
The Challenge of Multinational Corporation (MNC)-Led Growth and Internationalization: The Case of Nokia-Dependent Suppliers
An Introduction to the Viable Systems Approach and its Contribution to Marketing
Innovation management in networked economies
A Service-Based Systems View of Cultural Heritage
S-D Logic and CSR: the management of social capital for the value creation in SMEs
culled from Journal of Business-to-Business Marketing
